Berkley is a fishing tackle company founded in Spirit Lake, Iowa in 1937 as Berkley Fly Co. by Berkley Bedell. Berkley is currently a brand of Pure Fishing, Inc.
Build Brand Recognition
Reach New Customers
Increase Social Media Reach
Clear View Jr.
Experiential Marketing Services
Experiential Marketing Services:
Ongoing Event Technical Support
All-Inclusive White-Glove Service
“Wow I like what you guys did here! The rest of the exhibitors here in this event pretty much just hand out stuff to people in line and that's it. Your machine is fun and gives out actual cool products.”
“I can’t believe Berkley put out this vending machine filled with free items here! Berkley gear is a premium brand for us and to have them at this event giving these baits for free is completely unexpected …
“These machines are just amazing! Never thought something like this existed. You guys should place one of these in every National Park so that people that come over can have access to their fishing gear in case they need it."
Lake Ray Roberts Park Rangers
Attract and engage attendees
Many attendees cheered each other on, especially those who won the most sought after lures. The random dispense feature created excitement amongst attendees as they all were hoping to receive the new fishing lure Berkley recently released. But everyone was excited just to participate.
Maximized the impact
The 3 Clear View Jr. Stations and the Claw Stations were fun ways for Berkley to reward attendees with free items, continuing to build the brand’s image and reputation, while thanking their loyal customers.
Gathered valuable event data
Each Station was equipped with software features allowing Optimizers to monitor, track, and report the QR code dispense giveaways. Optimal's post-event reporting also gave Berkley insights to their Google and Waze Ad Campaigns that Optimal ran for them during the event to drive traffic to the Stations since the Stations were spread throughout the Bassmaster Classic.
Obstacles Optimal Station overcame
The crowds were huge and the Pure Fishing staff was limited, requiring Optimal Station to
increase the number of staff and extend working hours, allowing Optimal to act as an extension to the Pure Fishing staff.
The lines were almost always 30-40 people deep and attendees were willing to wait more than 30 minutes to have an interaction with the Station. In fact, at times Optimal was instructed to temporarily shut down the Station because the lines got so long they were blocking some of the evening activities.
There were significant Verizon internet connection issues. However, Optimal always comes prepared for plan B (and even plan C) so an Optimizer quickly swapped the sim cards out with ATT sim cards to improve reception and improve the experience for the attendees, thereby increasing Berkley’s reach.