Once you click on the "watch now" icon you will be redirected to the "Meet Optimal Station" video on YouTube.

Learn about who we are, what we do, and the clients we’ve helped.

Meet The Optimal Team Members

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Michele Lee CEO & Co-Founder of Optimal Station

Michele Lee

Co-founder & CEO

Teddy Sanchez CTO & Co-Founder of Optimal Station

Teddy Sanchez

Co-founder & CTO

Pam Patterson Chief Operations Officer at Optimal Station

Pam Patterson

Chief Operating Officer

Rebecca Faulconer Optimal Stations Chief Revenue Officer

Rebecca Faulconer

Strategic Partner

Moriah Ferguson Account Manager at Optimal Station

Lindel Creed

NC Operations President

Alex Garnier Senior Technician at Optimal Station

Alex Garnier

Senior Technician

Moriah Ferguson Account Manager at Optimal Station

Chris Boswell

Senior Technician

Taylor Daniell Optimal Stations Marketing & Customer Success Manager

Taylor Daniell

Marketing Manager

Moriah Ferguson Account Manager at Optimal Station

Moriah Ferguson

Account Manager

Hancer Guadarramas Director of Finance at Optimal Station

Hanser Guadarramas

Director of Finance

Moriah Ferguson Account Manager at Optimal Station

Ilaria Eher-Verner

Graphic Designer

Moriah Ferguson Account Manager at Optimal Station

Darian Hughes

Project Optimizer

Moriah Ferguson Account Manager at Optimal Station

Chrit Mata

Project Optimizer

Moriah Ferguson Account Manager at Optimal Station

Our Story

Our Story

In the words of founder/CEO, “I saw a need in the industry for better customer service. People had questions, [that] I had found the answers to (through my own trial and errors) as well as questions I had not yet encountered. I was eager to learn and share. I wanted them to know, “We’ve been there. We get it. We care.” I knew that if I helped other businesses get bigger and better, I would as well.”

  • 4 Unique landing pages
  • Fully responsive design

Optimal Station saw the need for customization in the automatic retail world. Having come from both manufacturer and operator worlds, we heard the same issues and complaints repeatedly. Owners were trying (often unsuccessfully) to piece together the necessary components to create functional, efficient, and profitable automated retail systems. We saw companies go out of business unnecessarily when they couldn’t put all the pieces together effectively. So we decided to create a company where we would bring quality hardware and software together to give our clients the best of everything, always paying attention to every detail. We knew that it was imperative to constantly be innovative so we could consistently offer our clients the latest and greatest.

Custom vending machine rotating showcasing conceptual designs for American Express, and Coca Cola

Learn about who we are, what we do, and the clients we’ve helped.

Optimized Brands

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Michele Lee CEO & Co-Founder of Optimal Station
Teddy Sanchez CTO & Co-Founder of Optimal Station
Pam Patterson Chief Operations Officer at Optimal Station
Canteen logo
Taylor Daniell Optimal Stations Marketing & Customer Success Manager
Alex Garnier Senior Technician at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Hancer Guadarramas Director of Finance at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal Station
Moriah Ferguson Account Manager at Optimal StationMoriah Ferguson Account Manager at Optimal Station

Learn about who we are, what we do, and the clients we’ve helped.

Optimal Partners

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Reach • Engage • Experience • Connect

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Vision image - Showcasing Optimal Station optimizer at a Toyota event with happy attendees

Vision

By encouraging innovation and creativity, we help businesses grow and reach their Optimal potential. We find the resulting growth of our employees and clients to be so rewarding that, in turn, we’re motivated to become even more innovative and creative, producing even more growth. We see it as a self-perpetuating cycle.
Image of our team at a Relay for Life event. Highlighting our Mission

Mission

To help entrepreneurs, businesses, and brands be successful by providing innovative custom solutions backed by optimal customer service and support. Yes, Optimal Station’s products are the best in the industry, because we source and supply only the best. But our service is what truly sets us apart from the rest and is the cornerstone of our business plan.
Position Statement image that showcases part of the Optimal Station team at an event

Position Statement

Our company has the primary goal of providing customized quality vending machines to the automatic retail and inventing creative marketing experiences centered around our Stations. We have distinctive solutions for businesses to improve profit margins, increase brand awareness, attract new customers and build loyalty with existing customers. What makes Optimal Station unique is its ability to seam
Optimal technician restocking vending machine at Bassmaster Classic event

Values

First and foremost, Optimal Station values integrity. Other qualities of paramount importance to our corporate culture are fairness, balance, empowerment of individuals, exceeding expectations, innovation, constant improvement, creativity, fun, and philanthropy.

Testimonials

Hear from our clients

We are relationship driven

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“…Optimal Station, is the company you need. The branded station offered so many ways for the conference attendees to engage, a coffee station, a vending machine with branded products, a charging station, and a Photobooth!”
Jess Simpson Verified Customer Google Photo profile pic from Optimal Station review
Jess Simpson
Verified Customer
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“[They] helped me immeasurably in my installations of new machines and maintaining my older machines in top-notch condition. They are extremely responsive and creative in their solutions involving their highly configurable vending machines…”
Susan Swiatek Verified Customer Google Photo profile pic from Optimal Station review
Susan Swiatek
Verified Customer
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“When it comes to vending solutions, Optimal Vending Systems is the go-to. Teddy and Michele really know their stuff and go above and beyond to help you out. If you have any vending needs, definitely give them a call!”
Joseph McCallion Verified Customer Google Photo profile pic from Optimal Station review
Joseph McCallion
Verified Customer
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“The elements were all relevant and effective. The aesthetics were right on point as everything looked upscale and very well thought out. Very good job innovating and bringing a very unique experience. 5 stars plus.”
Caro Tejada Verified Customer Google Photo profile pic from Optimal Station review
Caro Tejada
Verified Customer
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“Having worked with Optimal Vending Systems in various large marketing activations, I can say they truly provide the best dispensing solutions and software integrations in the vending industry”
Margaret Teoh Su-Er Verified Customer Google Photo profile pic from Optimal Station review
Margaret Teoh Su-Er
Verified Customer
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“Thank You!”
Verified Customer Google Photo profile pic from Optimal Station review
Vending Solutions Bahamas
Verified Customer
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“Optimal Vending Systems is an awesome business. They are so friendly and always helpful. Their products are always great and fresh. Would recommend them to anyone!”
Tom Verified Customer Google Photo profile pic from Optimal Station review
Tom Zaharias
Verified Customer
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“...great people with amazing knowledge in the Vending industry. Teddy has offered invaluable support countless times and never hesitated when needed. Top-notch company ran by outstanding, hardworking individuals. 5 stars”
Donnie Verified Customer Google Photo profile pic from Optimal Station review
Donnie Hudson
Verified Customer
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“I have been working with Optimal Station for several years now. I had been using different OEMs and sub-manufacturers in the past - but Michele and Teddy with Optimal are the best you will find, bar none…”
Matt F Verified Customer Google Photo profile pic from Optimal Station review
Matt F
Verified Customer
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“They care about their customers and seem to always be available when you need support the most. We have learned a lot over the past 6 years and consider Teddy and Michelle's help along the way to be invaluable to our success.”
Verified Customer Google Photo profile pic from Optimal Station review
Jon C
Verified Customer
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“Optimal station really has perfected the vending machine. With a proven method and great customer service, Deciding to work with Optimal Station is definitely a win. Customers loved getting cool prizes from the machine.”
Verified Customer Google Photo profile pic from Optimal Station review
Doice J
Verified Customer
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“This has to be one of the most innovative and committed companies I have had the pleasure of working with! Their team is extremely hard working and their attention to detail is impeccable. 💪”
Verified Customer Google Photo profile pic from Optimal Station review
Michael C
Verified Customer
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“Teddy, Michele and Pam are outstanding professionals. They truly go above and beyond when it came to all our client requests and offered exceptional on-site support at all our multiple engagements!!! 10/10 would recommend and 5 stars!!”
Verified Customer Google Photo profile pic from Optimal Station review
Alicia Mondini
Verified Customer
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Testimonials

Optimal Reviews

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Teddy. michele and Pam are outstanding professionals. They truly go above and beyond when it came to all our client requests and offered exceptional on-site support at all our multiple engagements!!! 10/10 would recommend a. 5 stars!!
Alicia Mondini
verified Customer
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OptImo! vending Systems Is an awesome business. They are so friendly and always helpful. Their products are always great and fresh. Would recommend them to anyone!
Tom Zaharias
verified customer
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[They] helped me Immeasurably in my Installations of new machines an maintaining my older machines in cop-notch condition. They are extremely responsive and creative in their solutions involving their highly configurable vending machines_
Susan Swiatek
verified customer

Join our Optimal Team!

Designing cool custom vending machines isn't all that we do!

Technician
Alachua, FL
Full - time
Learn more